🎓MBA at Swami Vivekanand Subharti University
MBA General | Fees, ODL Mode, Syllabus & Specializations
Master of Business Administration (MBA) is a postgraduate management programme designed to develop knowledge and skills in business, finance, marketing, human resources, operations, strategy and entrepreneurship. Swami Vivekanand Subharti University, Meerut offers the MBA programme through its Centre for Distance & Online Education in Open and Distance Learning (ODL) mode.
The MBA General programme combines core management subjects with opportunities to study specialised areas. The programme covers important concepts such as management principles, managerial economics, accounting, organisational behaviour, business statistics, financial management, marketing, human resources, operations and strategic management.
This article provides an easy-to-understand overview of the Subharti University MBA programme, including fees, ODL mode, programme structure, semester-wise syllabus, core subject concepts, specialisation options, admission information and career opportunities.
🏛️Swami Vivekanand Subharti University at a Glance
🔎 MBA Course at Subharti University
MBA – General
Open & Distance Learning
₹30,000 Per Year
Any 2 Specializations
NAAC A Accredited
4 Semesters
💰 MBA Course Fees
As per the provided fee information, the MBA course fee is ₹30,000 annually, with a ₹1,500 registration fee and ₹20,000 annual examination fee.
📚 About the MBA Programme
The Master of Business Administration is designed to develop a broad understanding of how organisations operate and how managers make business decisions. The Subharti University MBA curriculum starts with fundamental management concepts and gradually moves towards specialised business areas and practical project-based learning.
The programme includes core areas such as management principles, economics, accounting, organisational behaviour, statistics, information systems and managerial communication. In later semesters, students study strategic management, retail management, entrepreneurship and small business management along with specialisation electives.
The MBA General programme allows a combination of any two subjects from the specialisation options provided in the programme structure. This gives learners an opportunity to focus on two areas of management according to their academic or career interests.
⏳ MBA Programme Structure
🎯 MBA Eligibility
Candidates must have a Bachelor’s degree in any stream from a recognized university.
🌐 MBA in Open & Distance Learning (ODL) Mode
Flexible Learning
ODL mode provides a distance-learning format for learners who want to pursue management education alongside other responsibilities.
Management Knowledge
The curriculum covers business, finance, marketing, HR, operations, strategy and entrepreneurship.
Two Specializations
The MBA General structure provides a combination of any two specialisation areas.
🧠 MBA Core Subjects & What You Learn
The first two semesters establish the foundation of the MBA programme. Here is a simple explanation of the concepts covered by the core subjects.
📌 Principles & Practices of Management
Introduces the basic functions of management such as planning, organising, staffing, directing and controlling, along with major management approaches.
📈 Managerial Economics
Explains how economic principles help managers make decisions related to demand, costs, pricing, markets and resource allocation.
💰 Accounting for Managers
Focuses on accounting information used by managers for planning, financial analysis, decision-making and organisational control.
👥 Organizational Behavior
Studies individual and group behaviour in organisations, including motivation, leadership, communication, teams and workplace behaviour.
📊 Business Statistics
Introduces statistical tools and methods used to understand business data and support managerial decision-making.
💻 Information Systems for Management
Explores the role of information systems and technology in business processes, management and organisational decision-making.
🗣️ Communication for Management
Develops understanding of professional communication used in business organisations, managerial interactions and workplace situations.
⚖️ Business Laws
Provides an introduction to legal principles and regulations relevant to business activities and organisations.
🔬 Research Methodology
Introduces research planning, data collection, research methods, analysis and preparation of academic research work.
🏦 Financial Management
Deals with financial decision-making, management of funds, investment considerations and financial planning within organisations.
👨💼 Human Resources Management
Covers the management of people in organisations, including recruitment, development, performance and employee-related practices.
📣 Marketing Management
Explores marketing concepts, customer needs, market strategy, product positioning and promotional decision-making.
🔢 Operations Research
Introduces analytical approaches that can help managers solve business problems and make better operational decisions.
🏭 Production & Operations Management
Focuses on planning and managing production systems, operations, processes, resources and efficiency.
📘 Semester I – MBA Syllabus
| S.No. | Subject Name |
|---|---|
| 1 | Principles and Practices of Management |
| 2 | Managerial Economics |
| 3 | Accounting for Managers |
| 4 | Organizational Behavior |
| 5 | Business Statistics |
| 6 | Information Systems for Management |
| 7 | Communication for Management |
📗 Semester II – MBA Syllabus
| S.No. | Subject Name |
|---|---|
| 1 | Business Laws |
| 2 | Research Methodology |
| 3 | Financial Management |
| 4 | Human Resources Management |
| 5 | Marketing Management |
| 6 | Operations Research |
| 7 | Production & Operations Management |
📕 Semester III – MBA Syllabus
| S.No. | Subject Name |
|---|---|
| 1 | Strategic Management |
| 2 | Retail Management |
| 3 | Project Report |
| 4 | First Specialization Elective 1 |
| 5 | First Specialization Elective 2 |
| 6 | Second Specialization Elective 1 |
| 7 | Second Specialization Elective 2 |
| 8 | Comprehensive Viva Voce |
📙 Semester IV – MBA Syllabus
| S.No. | Subject Name |
|---|---|
| 1 | Entrepreneurship and Small Business Management |
| 2 | Dissertation and Comprehensive Viva Voce |
| 3 | First Specialization Elective 3 |
| 4 | First Specialization Elective 4 |
| 5 | Second Specialization Elective 3 |
| 6 | Second Specialization Elective 4 |
🎯 MBA Specialization Options
The supplied programme structure allows students to choose a combination of any two specialization areas. The listed areas include the following:
📣 Marketing Management
Includes areas such as Consumer Behavior & Marketing Communication, Sales & Distribution Management, Marketing of Services and E-Marketing.
💰 Financial Management
Includes Management of Working Capital, Security Analysis & Portfolio Management, Financial Institutions & Services and Corporate Financial Restructuring.
👥 Human Resource Management
Covers areas such as Industrial Relations & Labour Enactments, Organization Development, Global HRM, Negotiation & Counseling.
💻 Information Technology Management
Includes Database Management System, System Analysis & Design, Software Engineering, Data Communication & Network and Electronic Commerce.
👗 Fashion Design
Covers Fashion General Theory, Fabric Study, Fashion Illustration and Apparel Manufacturing Technology.
🏭 Operations Management
Includes Advanced Operations Management, Total Quality Management, Lean Manufacturing & Six Sigma and Operations Strategy.
📋 Project Management
Focuses on Project Planning, Scheduling & Control, Project Risk & Quality Management, Strategic Project Management and Agile & Digital Project Management.
🚚 Logistics & Supply Chain Management
Includes Fundamentals of Logistics Management, Supply Chain Management, Strategic Supply Chain Management and Knowledge Management in Supply Chains.
💡 How the Two-Specialization MBA Structure Works
Foundation Subjects
Four Elective Areas
Four Elective Areas
This structure combines a common management foundation with two chosen areas of specialisation.
💼 Career Opportunities After MBA
An MBA can provide a broad management foundation and may support career development across different business functions. The career path depends on the student's chosen specialisations, skills, experience and recruitment requirements.
Marketing
Finance
Human Resources
IT Management
Operations
Supply Chain
Project Management
Entrepreneurship
👨🎓 Who Can Consider This MBA?
- Learners interested in postgraduate management education.
- Students who want a broad foundation in business and management.
- Learners interested in combining two management specialisation areas.
- Working professionals seeking management-oriented academic knowledge through ODL mode.
- Learners interested in careers related to finance, marketing, HR, operations, IT management or supply chain.
📝 MBA Admission Process – General Steps
Check Eligibility
Review the latest MBA admission requirements.
Select Programme
Choose the MBA General programme and applicable specialisation combination.
Apply
Complete the university's applicable admission process.
Complete Fee
Pay the prescribed programme and other applicable charges.
❓ Frequently Asked Questions
What is the MBA programme at Subharti University?
It is a Master of Business Administration programme covering core management subjects along with specialisation electives and project/research components.
What is the mode of the MBA programme?
As per the provided information, the MBA programme is offered in Open and Distance Learning (ODL) mode.
What is the MBA course fee?
The provided course fee is ₹30,000 per year. The registration fee is ₹1,500 and the annual examination fee is ₹20,000.
How many semesters are there in the MBA?
The supplied syllabus is divided into four semesters across the programme structure.
How many specializations can students choose?
The programme is described as MBA General with a combination of any two subjects/specialisation areas.
Which specializations are listed in the supplied MBA structure?
The supplied structure lists Marketing Management, Financial Management, Human Resource Management, Information Technology Management, Fashion Design, Operations Management, Project Management and Logistics & Supply Chain Management.
Does the MBA include project work?
Yes. The supplied syllabus includes a Project Report in Semester III and Dissertation and Comprehensive Viva Voce in Semester IV.
🎓 MBA at Subharti University – Final Summary
The Master of Business Administration (MBA) at Swami Vivekanand Subharti University, Meerut, is presented as an ODL-mode MBA General programme with a combination of any two specialisation areas. The curriculum begins with core management subjects and progresses towards strategic management, specialised electives, project work and research-oriented components.
As per the supplied fee information, the annual course fee is ₹30,000, with a ₹1,500 registration fee and ₹20,000 annual examination fee. The programme covers major management areas including finance, marketing, human resources, operations, IT management, project management and logistics & supply chain management.
Students should verify the latest eligibility, fee structure, admission schedule, specialisation availability and ODL-related rules from the university's official sources before taking admission.
Disclaimer: Course fees, eligibility, syllabus and admission details are for informational purposes and may change as per university rules. Students should verify the latest details from the official Swami Vivekanand Subharti University (SVSU) sources before admission or payment.

